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Overview

Price

R 15,900

Language

English

Duration

10 weeks
excluding 1 week of orientation

Effort

7–10 hours
self-paced learning per week, entirely online

Do you have the appropriate tools for a business management career? The modern economic landscape needs business managers who are on the ball and organisations that are flexible, adaptable, and robust. This relies on accurate planning, execution, and foresight-driven strategies. The Strategic Business Management online short course from the University of Cape Town (UCT) provides a strong foundation in critical business management skills, and an overview of contemporary business processes and principles. Over 10 weeks, you’ll gain strategic business leadership skills as you learn how to apply innovative thinking to traditional business stumbling blocks.

Led by UCT faculty, you’ll explore a number of approaches to conduct market analyses and develop a business strategy that aligns with your organisation's long-term objectives, ready for immediate implementation.

This short course in business management is designed for professionals who are interested in pursuing a career in business management and may not have a formal educational experience in the subject. Aspiring business managers will gain practical skills that will empower them to progress to the next level in their career. Existing business managers will benefit from advancing and updating their existing knowledge – equipping them with the strategic skill set to expand their scope of influence in their organisation and career.

What you'll learn

Acquire valuable and relevant skills for business management, and walk away with:

  • The practical tools to develop a business strategy and implementation plan
  • A comprehensive understanding of the micro-economic and macro-environmental factors influencing your market
  • The ability to conduct business analyses using the SWOT and STEEPLE analysis, Porter’s Five Forces model, and the SELECT framework
  • Insight into your competitive business advantages and the skill set to develop and maximise them
  • Exclusive access to edX’s Career Engagement Network, providing a wealth of resources and events tailored to advance your professional growth

 

Modules

ORIENTATION MODULE Welcome to your Online Campus
Meet and engage with your learning and peer networks as you navigate the Online Campus.

MODULE 1 Introduction to strategic management
Learn about strategic business management and the role it plays in the business environment.

MODULE 2 Theory and evolution of strategic business management
Learn about the ancient roots of contemporary strategy as a field of study.

MODULE 3 Organisational goals and values
How do the mission, vision, goals, and objectives of a business align to enable the execution of a successful strategy?

MODULE 4 Environmental analysis
Learn about the macro-environment and the impact this has on strategic business management.

MODULE 5 Internal and SWOT analyses
Learn about the micro-environment and how this affects strategic business management.

MODULE 6 Sustainable competitive advantage (SCA)
What is sustainable competitive advantage and why is it important to identify?

MODULE 7 The Formulation of forward-thinking strategy
Explore the formulation of strategy.

MODULE 8 Strategy implementation
Examine the importance of implementation for ensuring successful strategic business management.

MODULE 9 Evaluation and control
Explore the dynamic nature of strategic business management.

MODULE 10 Strategic alignment and ensuring sustainability
Why is strategic alignment important for ensuring sustainability?

FAQs: Business management jobs

Business management involves the planning, organisation, and coordination of activities so that a company can achieve its goals efficiently. Business managers oversee resources, people, and operations to optimise productivity, innovation, and profitability. Business management jobs involve leadership, communication, problem-solving, and decision-making skills to navigate challenges and drive success in a competitive market.

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A business management course is an educational programme that covers fundamental principles and practices essential for leading organisations. It typically includes topics like finance, marketing, human resources, operations, and strategic planning. These courses aim to develop skills in decision-making, leadership, problem solving, and communication. Students learn to apply theoretical concepts to real-world scenarios, preparing them for managerial roles by providing a comprehensive understanding of business operations and effective management techniques.

 

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A business manager oversees various aspects of operations within an organisation. They plan, coordinate, and direct activities to achieve company goals, ensuring efficient workflow and optimal resource allocation. Managers handle administrative tasks, supervise teams, and make strategic decisions to enhance productivity and profitability. They also develop policies, set targets, analyse performance metrics, and foster a positive work environment. Business managers often act as leaders, utilising their skills in communication, problem solving, and decision-making to drive the company's success and adapt to changing market dynamics.

 

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A business manager holds a key role in overseeing an organisation's operations, resources, and personnel. Their responsibilities encompass strategizing, planning, and coordinating activities to efficiently meet company objectives. They supervise teams, allocate resources, and make pivotal decisions while upholding compliance with policies, aiming for enhanced productivity and profitability. Operating as leaders, they leverage their expertise to adeptly tackle challenges, stimulate growth, and significantly impact the overall success of the business.

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Business management careers usually require relevant educational experience, such as a degree or certification in business administration or a related field. Practical experience is important at every stage, from internships or entry-level positions to progressing up to managerial roles. Continuously refine your skills through learning and professional certifications, while networking and mentorship can also aid in career advancement.

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