Available through
An effective digital marketing strategy is essential if a business wants to remain visible and competitive in today’s business landscape. Dive into the world of digital marketing and ensure your brand stands out with the University of Cape Town (UCT) Digital Marketing online short course.
The Digital Marketing online short course will equip students with the knowledge and practical skills required for a successful digital marketing strategy. This internet marketing course is aimed at business owners seeking to enhance their brand's online presence. Offering a solid foundation in digital marketing, it also caters to the needs of seasoned marketers, new marketers, or those wishing to transition into the marketing field.
Students will learn to build their own WordPress website, incorporating global digital marketing best practices. The curriculum for this course in digital marketing focuses on improving targeting, personalisation, and creating a consistent cross-platform brand story. Through practical projects, students will delve into web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
The UCT Digital Marketing short course places a strong emphasis on helping students develop and implement their own digital marketing tactics and strategies applicable across various industries. They will gain insights into measuring the effectiveness of their online marketing strategies using web analytics, writing search-engine-optimised website copy, and creating compelling copy for various online mediums.
The online learning experience is tailored to individual needs, and a dedicated student support team is available to provide support whenever needed. On successful completion of the UCT Digital Marketing online short course, students earn a UCT certificate as evidence of their digital marketing proficiency. Enrolment is open to all, with no formal prerequisites required
What you'll learn
Acquire valuable and relevant digital marketing skills, and walk away with:
- An understanding of the diverse components and channels constituting a well-rounded digital marketing strategy, including web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing
- The ability to craft your unique digital marketing strategy and a solid grasp of basic web analytics, enabling you to measure the success of your online marketing strategies
- Practical skills, such as crafting basic websites and orchestrating effective email marketing campaigns
- Insights into upcoming digital marketing trends, coupled with expertise in SEO, paid marketing, and various digital tools and platforms
- A certificate of completion from UCT and unlimited access to edX’s Career Engagement Network, providing you with ongoing resources and events to support your career journey
Modules
ORIENTATION MODULE
Welcome to your Online Campus.
MODULE 1
An overview of digital marketing.
MODULE 2
Website design and analytics.
MODULE 3
Search engine optimisation.
MODULE 4
Online copywriting.
MODULE 5
Online advertising and email marketing.
MODULE 6
Social media marketing.
FAQs: Career in digital marketing
Digital marketing is the use of digital channels, such as the internet, social media, search engines, and email, to promote and advertise products or services. It involves various strategies, including content marketing, social media marketing, search engine optimisation, and email marketing.
Digital marketing helps businesses connect with their target audience and is essential in today's technology-driven world to reach a wider audience and build engagement.
Closed
You can gain a foundational understanding of digital marketing in three months. Focus on key areas like content marketing, social media marketing, SEO, and email marketing.
Numerous digital marketing online courses, tutorials, and resources are available to help you grasp the basics and gain practical skills. It is important to practice what you learn through hands-on projects or by working on real-life scenarios.
Closed
A digital marketer is responsible for promoting products or services through digital channels. To succeed, digital marketers need creativity, analytical skills, and a good understanding of the digital landscape. Their role may involve:
- Content creation on digital platforms, such as blogs, social media, and websites
- Social media management to increase brand awareness, engage the audience, and drive traffic
- Search engine optimisation to improve a website’s visibility on search engines and increase organic traffic
- Email marketing to nurture leads, retain customers, and promote products or services
- Analytics and data analysis to measure the performance of digital marketing campaigns, analyse data, and make informed decisions for optimisation
- Digital advertising through platforms like Google Ads, Facebook Ads, or other paid channels
- Using customer relationship management tools to manage and nurture customer relationships
- Creating digital marketing strategies aligned with business goals, target audience, and industry trends
- Monitoring trends, digital marketing tools, and emerging technologies to implement innovative and effective strategies
- Collaboration with cross-functional teams, including designers, developers, and sales, to ensure cohesive and integrated marketing efforts
Closed
To become a digital marketer, you might consider some of the following steps:
- Pursue a formal education or take online digital marketing courses covering content marketing, SEO, social media marketing, and more
- Gain practical experience through hands-on projects like creating a blog, managing social media accounts, or working on small projects as a freelance digital marketer
- Consider working as an intern or in an entry-level position for valuable real-world experience and to build a professional network
- Specialise in specific areas of digital marketing, like SEO, social media management, content creation, or email marketing
- Showcase your skills as a digital marketer with a CV and a portfolio. Your portfolio could include projects, blog posts, social media campaigns, or examples of SEO improvements
- Stay informed about industry trends, algorithm changes, and new tools by following reputable blogs, attending webinars, and participating in relevant online communities
- Network with other digital marketers, attend industry events and join professional networks for insights, job opportunities, and collaborations
- Develop adaptability to changing trends and creative thinking skills to tackle challenges and stand out in the field
- Build a brand online through a personal website, LinkedIn profile, and social media. Use these platforms to showcase your expertise, share insights, and engage with the digital marketing community
Success in the digital marketing field comes from a combination of knowledge, practical experience, and a continuous willingness to learn and adapt.
Closed